Aeton Lim is an accredited board director (Singapore Institute of Directors), globally experienced innovation consultant, business strategist, and advisor for Fortune 500 companies, regional giants and mid-scale firms. He advises clients on innovation, strategy, leadership, governance, turnaround, growth, value creation and other critical topics for long-term success.

Aeton brings extensive consulting and forecasting experience in innovation and go-to-market strategies, particularly for leading, world-class clients in the Fast-Moving Consumer Goods (FMCG) industry across the Asia-Pacific region, as well as markets in Europe, the United States, and Latin America

In addition to his innovation consulting work, Aeton is a NielsenIQ award-winning thought leadership expert who regularly provides perspectives for Asia C-suite thought leadership pieces to help advance and shape executive thinking. He is also an Honoree on the prestigious Global GreenBook Future List 2025, recognising his leadership, professional growth, and efforts to help trailblaze the future of the industry. He has also gained insights from LVMH on luxury-related topics. Aeton is currently undertaking INSEAD Executive Education in Business Strategy & Financial Performance.

Alongside this, Aeton was the Next-Gen Asia-Pacific Leader driving the annual global Diversity, Equity, and Inclusion (DEI) agenda and contributing to key corporate-level DEI priorities. He has also previously helped NielsenIQ Singapore attain the Company of Good National Award from the nation’s President by advocating and promoting partnerships between commercial and non-profit organisations as a force for good

Outside of work, Aeton is an accredited board director at the Singapore Institute of Directors who advocates effective corporate governance, sustainability, and transformation for meaningful change. He has also mentored non-profit leaders alongside board-level executives, providing guidance on growth direction.

Aeton is also a speaker on growth and innovation strategy, having presented at forums such as Nanyang Technological University (NTU), National University of Singapore (NUS), Singapore Management University (SMU), Singapore University of Social Sciences (SUSS), the International Society of Sustainability Professionals (ISSP), the Global Supply Chain Council (GSSC), Temasek Foundation, and Singapore Polytechnic Business School.

Aeton has lived in Asia for close to three decades and also has a base in Europe. He has served clients across six continents.

Specialities: Strategic Analytics & Insights, Innovation, Strategy, Transformation, Marketing, Leadership, Digital, Artifical Intelligence, Neuroscience, Turnarounds, Asia & Emerging Markets, Go-To-Market Strategy, Innovation Portfolio Management, Business Models, Retail, Luxury.

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