GLOBAL – June 2025 – Aeton Lim, MSID-AD, Strategic Analytics & Insights, Innovation Consultant, Certified Foresight Practitioner, ESOMAR Awards Judge and Greenbook Future List 2025 honoree, and a leading voice in the insights industry, provides a compelling look into his perspectives on innovation, leadership, and the evolving landscape of market research in a recent GreenBook Future List Spotlight interview.
The in-depth discussion, featured on GreenBook, highlights Aeton Lim's unique approach to integrating data, thought leadership, and strategic innovation to drive significant business and societal impact.
The interview also delve into the inspirations and philosophies that shape Lim's career, offering valuable insights for professionals across various sectors.
Interview Highlights: A Deep Dive with Aeton Lim
In the Greenbook spotlight, Aeton Lim shared his multifaceted approach to the insights industry and beyond:
- On Integrating Innovation & Impact: Aeton Lim emphasized the critical role of blending innovation, robust thought leadership, and precise data analysis to achieve meaningful impact that gains buy-in. He discussed how this integrated approach is essential for businesses seeking to thrive in increasingly complex and turbulent environments.
- Sources of Inspiration & Curiosity: Aeton revealed his diverse sources of inspiration, ranging from the boundless curiosity of children and the bold moves of industry leaders to the profound lessons found in historical narratives and artistic expression. He noted that observing these varied perspectives fuels his innovative problem-solving.
"My sources of inspiration come from a blend of curiosity, boldness, creativity, resilience, and strategic thinking. I believe that staying open to multiple influences is what allows me to bring fresh, high-impact ideas to the table." - The Future of Insights & Nurturing Talent: The discussion touched upon the imperative of adapting to a rapidly changing world and the importance of fostering the next generation of leaders. Aeton Lim reiterated his commitment to mentoring and supporting non-profit initiatives, seeing these as vital avenues for collective growth and positive influence.
Aeton Lim's recognition as a GreenBook Future List honoree underscores his influential contributions to the market research and consumer insights industry. His insights provide a roadmap for professionals aiming to harness data, drive innovation, and cultivate meaningful relationships in an ever-evolving global landscape.
Topics Covered:
- Passion and interests outside of Insights
- Sources of inspiration
- Inspiration behind entering a career in Insights
- Most valuable lessons from market research
- How has market research changed throughout the years
- Advice for aspiring Insights professionals
- Three skills crucial to succeed in market research
- Key leadership characteristics within market research context
- Key advocacy work for the Insights industry
- Emerging and hype trends within the Insight industry
- Perspective of the future of insights in the next 10 years
Greenbook
Greenbook is a leading global voice in market research and insights industry, providing companies and marketing professionals with the information, insights, and connections they need to stay ahead in an evolving industry.
About Aeton Lim
Aeton Lim, MSID-AD is a recognized leader in the insights industry, known for his expertise in strategic analytics, innovation consulting, and thought leadership. A GreenBook Future List Honoree and a recipient of the NielsenIQ Top Contributor Award for Thought Leadership, Aeton is dedicated to leveraging data and strategic thinking to create impactful solutions for businesses governance and society. He is also passionate about mentoring future leaders and advising non-profit initiatives.
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