Innovation Management, Innovation Strategy

Perspectives on Market Research, Innovation and why the future of insights depends on curiousity, critical thinking, and smarter decision making

Who are potentially powerful sources of inspiration? What valuable lessons can be learned from the insights industry? How has the industry evolved over time? Looking ahead, what should professionals focus on in the research field given the changing landscape? What key skills are crucial for success in market research? What critical qualities define effective business leaders, and how do insight leaders apply these qualities? Which trends are gaining traction on the horizon of the insights industry, and which are likely to fade over time? Where is the insights industry headed in the next 10 years?

In this article, I share my perspectives on both the strategic and personal aspects of the development of the insights industry.

Innovation Management, Board Governance

Stay Ahead, Think Smarter, Act Sharper: The double-edged effect of AI-generated advertisements and how business leaders can work smarter with it

How can business leaders work smarter with the double-edged impact of AI-generated advertisements? How should decision-makers balance speed and quality in high-stakes brand campaigns?

In this article, I share my perspectives on the strategic risks posed by AI-generated ads, drawing on NielsenIQ BASES neuroscience-driven research, and explore how companies can navigate brand and reputation challenges. I also discuss how businesses can plan purpose-driven campaigns, balance trade-offs between speed and quality, and mitigate risks through thoughtful decision-making. The article features insights from Ramon Melgarejo, President of Strategic Analytics & Insights at NIQ, including his advice for businesses, brands, and creative agencies on leveraging AI effectively.

Innovation Strategy

The Art Of Retail At Olive Young In Korea

What drives success at Olive Young? What strategies and tactics has the Korean retail giant employed to achieve its growth?

Innovation Management

How do we find product-market fit for a groundbreaking product in a non-existent market?

How do we address the internal and external challenges that come with this approach?

In this article, I share my perspectives on the importance of finding product-market fit early in a company’s innovation journey. I also explore how companies can effectively achieve product-market fit for innovation initiatives in a previously non-existent market, navigating the complexities of uncharted markets and overlapping business trends. Special thanks to Ben M. Bensaou, award-winning author and INSEAD professor, whose book Built to Innovate inspired some of the ideas shared here.