SINGAPORE – November 2022 – Aeton Lim mentored the winning team of the Batey Hackathon at Singapore Polytechnic. The team, led by Kaleb Nim, developed a proof of concept for an innovative entrepreneurial idea and successfully pitched it to a panel of industry judges.
Aeton Lim, who provided guidance to the team amidst his travels, commented on their dedication and thinking around the project. "I was amazed by their ability to quickly identify a target market, expand their offerings, and ensure the viability of their use cases," said Aeton Lim. "They demonstrated a strong understanding of innovation and a clear vision for the future of their idea."
The team's winning concept focused on data analytics for restuarant and hospitality owners. Their success in the hackathon earned them a prize to help bring their idea to life.
"I'm thrilled to have played a role in their journey," added Aeton Lim. "This is a testament to their hard work and the power of mentorship in fostering innovation."
Aeton Lim expressed his gratitude to Roland Soh for facilitating the mentorship connection and to Singapore Polytechnic for organizing the Batey Hackathon.
Batey Hackathon
The Batey Hackathon is an annual event organized by Singapore Polytechnic that challenges students to develop innovative solutions to real-world problems.
Singapore Polytechnic
Singapore Polytechnic is a post-secondary education institution and statutory board under the purview of the Ministry of Education in Singapore. Established in 1954, Singapore Polytechnic is the first and oldest polytechnic in Singapore, and is renowned for its business programmes.
NielsenIQ BASES
The Innovation Practice Area of NielsenIQ’s Strategic Analytics & Insights Division.
NielsenIQ
NielsenIQ is the world’s consumerintelligence company. We delivers The Full View™, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to
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NielsenIQ Strategic Analytics & Insights division
The Strategic Analytics & Insights division provides a depth of expertise in a broad array of areas: innovation, predictive and prescriptive analytics, brand, and marketing effectiveness, tapping on vast data assets including consumption data, behavioral, implicit measurement.
NielsenIQ BASES
The Innovation practice, BASES, is a renowned champion of innovation success, from screening ideas to innovation forecasting and activation, across new ideas, concepts, products, packaging, pricing and advertising.
Aeton Lim: Aeton Lim - Innovation Consulting Manager, Strategic Analytics & Insights, Accredited Board Director
Batey Hackathon: Batey Hackathon
Singapore Polytechnic: Singapore Polytechnic
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