SINGAPORE – October 2023 – Aeton Lim represented NielsenIQ, a global leader in consumer intelligence as a Distinguished Speaker at the NBS Business Analytics Club (BAC) in Nanyang Technological University.
A team of NielsenIQ experts led by Aeton Lim, MSID, SID-AD, Innovation Consulting Manager, Strategic Analytics & Insights, Prithviraj Chauhan, and Jia Hui Loh, shared their knowledge on how data, analytics, and automation are transforming core business functions.
The session provided valuable insights for budding students and emerging business analysts, covering key topics such as:
- The evolving role of data, analytics, and automation in modern businesses.
- The importance of identifying a "north star" and defining clear use cases for data analysis.
- The need for strong storytelling and visualization skills to effectively communicate analytical findings.
"It was an engaging and inspiring session with the students at NUS Business School," said Aeton Lim. "We emphasized the importance of not just technical skills, but also the ability to connect data insights to business objectives and tell a compelling story."
The NielsenIQ team was joined by other industry experts, including Augustine Tan, a global data analyst from Bloomberg LP, and Zheng Peng Lim, a regional business operations manager from Glints. The diverse panel provided students with a broad perspective on the applications of data analytics across various sectors.
Nanyang Technological University
Nanyang Technological University is ranked amongst the world’s top universities.
NTU Business School
Consistently ranked among the world’s best business schools, NBS is one of the most established, comprehensive providers of business and management education in the Asia-Pacific region. A premier business school within a leading technological university, Nanyang Business School (NBS) is the nexus of world-class innovation, research, and business education. NBS innovate through interdisciplinarity, lead with cultural dexterity, and transform for sustainability.
NielsenIQ BASES
The Innovation Practice Area of NielsenIQ’s Strategic Analytics & Insights Division.
NielsenIQ
NielsenIQ is the world’s consumerintelligence company. We delivers The Full View™, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to
growth. We created the concept of market share. We go where others cannot or will not go.
NielsenIQ Strategic Analytics &Insights division
The Strategic Analytics & Insights division provides a depth of expertise in a broad array of areas: innovation, predictive and prescriptive analytics, brand, and marketing effectiveness, tapping on vast data assets including consumption data, behavioral, implicit measurement.
NielsenIQ BASES
The Innovation practice, BASES, is a renowned champion of innovation success, from screening ideas to innovation forecasting and activation, across new ideas, concepts, products, packaging, pricing and advertising.
Nanyang Technological University: Nanyang Technological University
NTU Business School: NTU Business School
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