SINGAPORE – October 2023 – Aeton Lim was a distinguished speaker in a fireside chat on "Big Decisions with Big Data" at National University of Singapore (NUS) Business School, hosted by the NUS Students' Business Club (Bizad Club).
Aeton Lim shared his expertise and analytical perspective arising from the consumer goods industry. He was joined by fellow panelist Kanishka Sharma, who brought his experience from the airline travel and household sectors, to provide students with diverse perspectives on leveraging big data for informed decision-making.
"It was a rewarding experience to engage with the students and share insights on how big data is transforming the FMCG landscape," said Aeton Lim. "The discussion highlighted the growing importance of data analysis skills for future business leaders."
Aeton Lim himself explored various topics related to big data, including:
- The challenges and opportunities of working with large datasets
- The role of data analytics in driving business strategy and innovation
- The ethical considerations surrounding the use of big data
- The event fostered a dynamic exchange of ideas between the panelists and the students, providing valuable insights into the practical applications of big data in various industries.
Aeton Lim expressed his appreciation to the BizCare committee for organizing the event and looks forward to future collaborations and sharing thought leaderships with the National University of Singapore.
NUS Business School
NUS Business School is a leading global business school renowned for its academic rigor, innovative research, and strong industry connections. The school offers a wide range of undergraduate, graduate, and executive education programs.
NielsenIQ BASES
The Innovation Practice Area of NielsenIQ’s Strategic Analytics & Insights Division.
NielsenIQ
NielsenIQ is the world’s consumer intelligence company. We delivers The Full View™, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to
growth. We created the concept of market share. We go where others cannot or will not go.
NielsenIQ Strategic Analytics &Insights division
The Strategic Analytics & Insights division provides a depth of expertise in a
broad array of areas: innovation, predictive and prescriptive analytics, brand,
and marketing effectiveness, tapping on vast data assets including consumption
data, behavioral, implicit measurement.
NielsenIQ BASES
The Innovation practice, BASES, is a renowned champion of innovation success, from
screening ideas to innovation forecasting and activation, across new ideas,
concepts, products, packaging, pricing and advertising.
Aeton Lim: Aeton Lim - Innovation Consulting Manager, Strategic Analytics & Insights, Accredited Board Director
National University of Singapore: National University of Singapore
NUS Business School: NUS Business School
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