SINGAPORE – April 2023 – Aeton Lim, Innovation Consultant and Johann Hall, Retail Vertail Director, from NielsenIQ has led a dynamic session on "The Future of Retail in Asia Pacific" for SMU Re-X, the retail consulting arm of Singapore Management University (SMU).
The engaging discussion explored the evolving retail landscape in the region, addressing key challenges and opportunities for businesses. Aeton Lim and Johann Hall, drawing on their extensive experience in the field, sparked insightful conversations with the student audience by posing thought-provoking questions such as:
- Should businesses prioritize joining a small but emerging and fast-growing segment, or maintain a large but stable business that may face risks from faster-growth competitors?
- How can we rethink new retail concepts to stay ahead of the curve?
- What are the key considerations when deciding on which retailer strategies to implement?
- How can companies effectively tie in strong product innovations with their retail strategies?
"It was an incredibly engaging session with the students at SMU Re-X," said Aeton Lim. "The insightful questions and discussions highlighted the dynamic nature of the retail industry in Asia Pacific and the need for innovative strategies to thrive in this evolving landscape."
Aeton Lim and Johann Hall emphasized the importance of understanding consumer trends, embracing technology, and fostering agility to succeed in the future of retail. They also touched upon the significance of aligning retail strategies with product innovation to create a compelling and seamless customer experience.
Aeton Lim expressed his gratitude to Jacob Cheah, Jia Xuan See, and Rikchel Lim Li Xuan from SMU Re-X for organizing the event and providing a platform for insightful discussions on the future of retail.
Singapore Management University
A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world-class research and distinguished teaching. Established in 2000, SMU's mission is to generate leading-edge research with global impact and to produce broad-based, creative, and entrepreneurial leaders for the knowledge-based economy. SMU's education is known for its highly interactive, collaborative, and project-based approach to learning.
SMU emphasises rigorous, high-impact, multi- and interdisciplinary research that addresses Asian issues of global relevance. SMU faculty members collaborate with leading international researchers and universities around the world, as well as with partners in the business community and public sector. SMU's city campus is a modern facility located in the heart of downtown Singapore, fostering strategic linkages with business, government, and the wider community.
SMU Re-X
SMU Re-X is the retail consulting arm of Singapore Management University, dedicated to providing students with practical experience and industry exposure in the retail sector.
NielsenIQ BASES
The Innovation Practice Area of NielsenIQ’s Strategic Analytics & Insights Division.
NielsenIQ
NielsenIQ is the world’s consumer intelligence company. We delivers The Full View™, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to
growth. We created the concept of market share. We go where others cannot or will not go.
NielsenIQ Strategic Analytics & Insights division
The Strategic Analytics & Insights division provides a depth of expertise in a broad array of areas: innovation, predictive and prescriptive analytics, brand, and marketing effectiveness, tapping on vast data assets including consumption data, behavioral, implicit measurement.
NielsenIQ BASES
The Innovation practice, BASES, is a renowned champion of innovation success, from screening ideas to innovation forecasting and activation, across new ideas, concepts, products, packaging, pricing and advertising.
Aeton Lim: Aeton Lim - Innovation Consulting Manager,Strategic Analytics & Insights, Accredited Board Director
Singapore Management University: Singapore Management University
SMU Re-X: SMU Retail X-experiential
NielsenIQ: NielsenIQ
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