SINGAPORE – May 2023 – Aeton Lim, Innovation Consultant and Johann Hall, Retail Vertical Director, from NielsenIQ, shared their expertise on the rise of omnishoppers at an event hosted by SMU Re-X, the retail consulting arm of Singapore Management University (SMU).
The session delved into the evolving landscape of consumer shopping behavior, exploring the characteristics of omnishoppers and the implications for retailers and brands. Aeton Lim and Johann Hall engaged the audience with thought-provoking questions, including:
- What exactly is an omnishopper?
- What types of omnishoppers are present in the market?
- What considerations are crucial when configuring touchpoints during brand and product innovation launches?
- How have offline-skewed retailers adapted to cater to this segment?
- What innovations have retailers implemented within the e-commerce and online space?
- What is the future outlook for the balance between online and offline retail?
"It was a dynamic and insightful session with the students at SMU Re-X," said Aeton Lim. "We explored the complexities of omnishopper behavior and the strategies businesses can employ to effectively engage this growing segment."
Aeton Lim and Johann Hall emphasized the importance of understanding the diverse needs and preferences of omnishoppers, who seamlessly navigate between online and offline channels throughout their shopping journey. They highlighted the need for retailers and brands to adapt their strategies to create a cohesive and personalized experience across all touchpoints.
Aeton Lim expressed his appreciation to Jacob Cheah, Jia Xuan See, and Rikchel Lim Li Xuan from SMU Re-X for organizing the event and fostering a stimulating learning environment.
SMU Re-XX
SMU Re-X is the retail consulting arm of Singapore Management University, dedicated to providing students with practical experience and industry exposure in the retail sector.
NielsenIQ BASES
The Innovation Practice Area of NielsenIQ’s Strategic Analytics & Insights Division.
NielsenIQ
NielsenIQ is the world’s consumer intelligence company. We delivers The Full View™, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways togrowth. We created the concept of market share. We go where others cannot or will not go.
NielsenIQ Strategic Analytics & Insights division
The Strategic Analytics & Insights division provides a depth of expertise in a broad array of areas: innovation, predictive and prescriptive analytics, brand, and marketing effectiveness, tapping on vast data assets including consumption data, behavioral, implicit measurement.
NielsenIQ BASES
The Innovation practice, BASES, is a renowned champion of innovation success, from screening ideas to innovation forecasting and activation, across new ideas, concepts, products, packaging, pricing and advertising.
Singapore Management University: Singapore Management University
SMU Re-X: SMU Retail X-experiential
NielsenIQ: NielsenIQ
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